Hello Lovers, I’m Ella Hayward - wordsmith, wedding alchemist, and the voice behind Vow Theory.
Born and bred in lutruwita/Tasmania, I live on the southern beaches with my love, our wild-hearted little girl, and a flock of equally wild chickens. Life here is all about good vibes: nature, music, art, the beach, and digging in the garden with the sun on my back.
As a writer, storyteller, and lover of good books, I know the power of a well-chosen phrase. Whether it’s weaving your story into heartfelt vows or setting the perfect tone for your big moment, you can trust me to get it right.
Before becoming a celebrant, I spent years working in not-for-profits and leading teams, bringing people together and making good things happen. Now, I channel that same energy into creating ceremonies that are meaningful, fun, and a little magical.
For me, it’s always been about connection and the alchemy that happens when the right words meet the right moment. If you want something honest, beautiful, and built from the bones of your story - I’m your girl.
Let’s create something unforgettable, together.
Ella xx
Love isn’t a formula. It’s not a template, a script, or a Pinterest-perfect moment. It’s raw, real, and undeniably unique, just like the two of you.
THAT’S WHERE VOW THEORY COMES IN.
Born from a love of words (the delicious, soul-stirring kind) and a deep appreciation for human connection, Vow Theory isn’t your standard-issue wedding celebrant service. We deal in the real stuff, the goosebumps, the gut punches, the good tears. We create immersive, unforgettable experiences that reflect your unique, spell-binding love.
Most ceremonies play it safe and lean into the traditional, familiar, and fine. But fine isn’t what your love story is. It’s layered, alive, and worth celebrating in a way that reflects you. At Vow Theory, we craft ceremonies that communicate the heart of your connection; the gravity, the grit, and the gorgeous in-between.
WE ARE RE-WRITING THE RULES
At Vow Theory, we believe a ceremony should be as meaningful as the love it celebrates. Every vow, every moment, every word is crafted with intention and delivered with joy. Led by Ella Hayward, a modern wedding celebrant based in Tasmania, Vow Theory is for couples who want a ceremony that feels less like a transaction and more like a turning point.
We’re talking tailored, high-vibe, emotionally resonant storytelling. Picture this: a wild cliffside elopement on Bruny Island. A sleek, low-key soirée at a luxe vineyard. A laughter-filled backyard party with espresso martinis and a disco ball. Whether it’s an intimate Airbnb ceremony in Tasmania’s wild heart, a waterfront vow swap in Hobart, or a barefoot moment on a mountaintop, we’re here to make it feel effortlessly you.
THIS ISN’T JUST A SERVICE, IT’S A COLLABORATION.
We don’t just rock up and read a script. We get to know you, your vibe, your story, your secret soft spots. Whether it’s during one of our interactive vow-writing workshops with The Vow Lab, or creating a bespoke ritual that has your guests tearing up and texting you about it months later, we go beyond the “I dos.”
From the first coffee (or wine-fuelled Zoom) together, to that electric moment you say your vows, to your dance back down the aisle, Vow Theory is in your corner, crafting modern, meaningful, joy-drenched ceremonies that are anything but ordinary.
This is your love story, shared your way. With warmth, charm, and the perfect dose of modern romance.
